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Faculty & Research

Academics and Practitioners in education sciences, technology, management, and beyond. Use the directory below to refer to the profiles of our professors and their publications.

Nicolas Badré

Founder & Director of Copernia

Background

HEC Paris & CEMS · Former CFO Nexans · Former COO Galileo Global Education

  • Strategy
  • Educational transformation

Prof. Castulus Kolo

President of Macromedia University · Academic Director of Copernia

Background

PhD in Social Sciences, Ludwig Maximilians University

  • Media
  • Digital innovation

  • Kolo, C. (2024). Social media influencers as content creators in the creative economy. Journal of Creative Industries and Cultural Studies (JOCIS), 11, 52–82.
  • Roth, A., Kunz, R. E., & Kolo, C. (2023). The players’ perspective of value co-creation in esports service ecosystems. Journal of Media Business Studies.
  • Kolo, C., Haumer, F., & Roth, A. (2022). Formal professionalization of early-stage social media “influencers”—Attitudinal drivers and their relation to personality traits. International Journal on Media Management, 24(3), 137–163.
  • Fischer, T.-S., Kolo, C., & Mothes, C. (2022). Political influencers on YouTube: Business strategies and content characteristics. Media and Communication, 10(1), 259–271.
  • Haumer, F., Schlicker, L., Murschetz, P. C., & Kolo, C. (2021). Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change. Journal of Strategy and Management, 14(4), 426–443.
  • Haumer, F., Kolo, C., & Reiners, S. (2020). The impact of augmented reality experiential marketing on brand equity and buying intention. Journal of Brand Strategy, 8(4), 368–387.
  • Kolo, C. (2019). Strategic challenges of newspaper publishing in an international perspective. Newspaper Research Journal, 40(3), 275–298.
  • Kolo, C. (2019). Social media celebrities as digital media entrepreneurs: Capturing an emergent phenomenon. Journal of Creative Industries and Cultural Studies (JOCIS), 4, 16–37.
  • Kolo, C., & Haumer, F. (2018). Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations. Journal of Digital & Social Media Marketing, 6(3), 273–282.
  • Kolo, C., Widenhorn, S., Borgstedt, A.-L., & Eicher, D. (2018). A cross-cultural perspective on motives and patterns of brand recommendation in social media. International Journal of Online Marketing, 8(2), 27–44.
  • Kolo, C. (2016). A long-term view on the business model of newspaper publishing: International comparison and quantitative modelling for Germany as case in point. Westminster Papers in Communication and Culture, 11(1), 1–20.

  • Kolo, C., Mütterlein, J., & Schmid, S. A. (2022). Believing journalists, AI, or fake news: The role of trust in media. Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS), 1–10.

  • Kolo, C. (2022). Social media. In J. Krone & T. Pellegrini (Eds.), Handbook of media and communication economics: A European perspective (pp. 1–27). Springer.
  • Kolo, C. (2016). Die Ökonomie sozialer Medien. In J.-H. Schmidt & M. Taddicken (Eds.), Handbuch Soziale Medien (pp. 295–320). Springer VS.
  • Kolo, C., & Weichert, S. (2013). Germany: Evaluating alternatives to finance quality journalism. In P. Murschetz (Ed.), State aid for newspapers: Theories, cases, actions (pp. 215–235). Springer.

Prof. Joschka Mütterlein

Prof. of Management and Vice President of Teaching & Faculty, Macromedia University of Applied Sciences, Germany

Background

PhD in Public Economics (Dr. OEC. Publ.) at Ludwig-Maximilians University Munich, Germany

  • Virtual Reality
  • Information Systems

  • Mütterlein, J., Berger, B., & Waltermann, H.-M. L. (2025). How head-mounted displays affect immersion in virtual reality experiences: A laboratory experiment. AIS Transactions on Human-Computer Interaction.
  • Mütterlein, J., Berger, B., Matt, C., Stirner, A., & Hess, T. (2022). Co-Creation in Virtual Reality: Immersion als Treiber des Kundenerlebnisses. HMD Praxis der Wirtschaftsinformatik, 59(1), 246–260.
  • Kolo, C., Haumer, F., & Mütterlein, J. (2022). Reorganization of media industries: Digital transformation, entrepreneurship, and regulation. MedienWirtschaft.
  • Mütterlein, J. (2021). Cross Reality (XR) in Deutschland. MedienWirtschaft.
  • Mütterlein, J., Kunz, R. E., & Baier, D. (2019). Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case. Technological Forecasting and Social Change, 145, 113–124.
  • Mütterlein, J., & Kunz, R. (2018). Innovate alone or with others? Influence of entrepreneurial orientation and alliance orientation on media business model innovation. Journal of Media Business Studies.
  • Mütterlein, J., Berger, B., & Hess, T. (2017). Virtual Reality und die Medienbranche. MedienWirtschaft.
  • Kunz, R., Mütterlein, J., & Walton, V. (2017). Organizational choices and venturing modes: An analysis of corporate venture capital activities in legacy media. The Journal of Media Innovations.
  • Kunz, R., Siebert, J. U., & Mütterlein, J. (2016). Structuring objectives of media companies: A case study based on value-focused thinking and the balanced scorecard. Journal of Media Business Studies.
  • Kunz, R., Siebert, J. U., & Mütterlein, J. (2016). Combining value-focused thinking and balanced scorecard to improve decision-making in strategic management. Journal of Multi-Criteria Decision Analysis.

  • Mueller, M., & Mütterlein, J. (2026). Hybrid intelligence in higher education: Exploring disciplinary and experiential determinants of students' AI acceptance. [Proceedings].
  • Kolo, C., Mütterlein, J., & Schmid, S. A. (2022). Believing journalists, AI, or fake news: The role of trust in media. Proceedings of the 55th Hawaii International Conference on System Sciences (HICSS), 1–10.
  • Schmid, S. A., Rauschnabel, P. A., & Mütterlein, J. (2023, June). A bibliometric analysis of avatar research in XR [Conference presentation]. International XR-Metaverse Conference, Las Vegas, NV, United States.
  • Mütterlein, J., Thürmel, V., & Hess, T. (2019). Making sense of digital innovations: The role of the material artefact. Proceedings of the 40th International Conference on Information Systems (ICIS), Article 2322.
  • Mütterlein, J., & Fuchs, C. (2019). Digital technologies and their influence on spaces. Proceedings of the 23rd Pacific Asia Conference on Information Systems (PACIS), Article 126.
  • Kunz, R., Mütterlein, J., & Bauer, C. (2018). Exploring structural inertia and organizational path dependency in the innovation management of legacy media. [Proceedings].
  • Kunz, R., & Mütterlein, J. (2018). Business model innovation and media firm performance. [Proceedings].
  • Mütterlein, J., Jelsch, S., & Hess, T. (2018). Specifics of collaboration in virtual reality: How immersion drives the intention to collaborate. [Proceedings].
  • Kunz, R., Santomier, J., & Mütterlein, J. (2018). Sport virtual reality technology acceptance. [Proceedings].
  • Kunz, R., & Mütterlein, J. (2018). Competition or collaboration in dynamic environments? Analyzing the effects of two strategic orientations on business model innovation. [Proceedings].
  • Mütterlein, J. (2018). The three pillars of virtual reality? Investigating the roles of immersion, presence, and interactivity. Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS), 1407–1415.
  • Mütterlein, J., & Hess, T. (2017). Immersion, presence, interactivity: Towards a joint understanding of factors influencing virtual reality acceptance and use. Proceedings of the 23rd Americas Conference on Information Systems (AMCIS).
  • Mütterlein, J., & Hess, T. (2017). Exploring the impacts of virtual reality on business models: The case of the media industry. [Proceedings].
  • Knauer, M., & Mütterlein, J. (2016). Two worlds, one gameplay: A classification of visual AR games. Proceedings of DiGRA/FDG '16: First International Joint Conference of DiGRA and FDG.
  • Knauer, M., & Mütterlein, J. (n.d.). Augmented reality games: What do we know and where should we go? [Proceedings].

  • Püchel, L., & Mütterlein, J. (2020, June). Understanding immersion in new and old media technologies [Conference presentation].
  • Kunz, R., Baier, D., Rese, A., & Mütterlein, J. (2017, September). Measuring the acceptance of mobile augmented reality apps: Surveys and text mining approaches compared [Conference presentation].

  • Kolo, C., Mütterlein, J., & Schmid, S. A. (2026). Impact of AI on trust in the media.
  • Mütterlein, J. (2025). Prüfen im Zeitalter von Künstlicher Intelligenz.
  • Mütterlein, J., & Kunz, R. (2022). The impact of market and technology orientation on business model innovation in the media industry.
  • Berger, B., Bründl, S., Mütterlein, J., & Hess, T. (2020). Content platforms.
  • Kunz, R., Siebert, J. U., & Mütterlein, J. (2014). A media-specific balanced scorecard for navigating media companies through change successfully.

  • Mütterlein, J., Ranner, T., & Müller, M. (2024). Artificial intelligence at universities: Impact on grades, student experience, and teaching [Whitepaper]. Macromedia University of Applied Sciences.
  • Lehmann, C., Kunz, R., & Mütterlein, J. (2015). Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht (BaRoS – Bayreuth Reports on Strategy, No. 9; R. B. Bouncken, Ed.). University of Bayreuth, Chair of Strategic Management and Organization.

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